Description
This seminar connects brand storytelling with practical shot planning for cohesive food campaigns. You will learn to translate a marketing brief into emotional themes, color palettes, and prop lists. A narrative structure module shows how to move from hero image to supporting scenes for web and social. You’ll practice building a shot matrix that covers formats such as 1:1, 4:5, and 16:9 to reduce reshooting. The course provides call sheets, timeboxing guides, and contingency plans for melting or fading foods. You will receive a rights and usage primer to align deliverables with campaign scope. An analytics chapter explains how creative choices influence click-through and dwell time. You’ll complete a capstone plan for a seasonal launch, including mockups and export specs. Templates for client presentation and sign-off are included to speed approvals. By the end, you’ll be able to pitch, plan, and deliver story-led food imagery that performs across channels.
Seminar + planning templates + capstone assignment
4 hours
Brief translation, shot matrices, brand story arcs, production logistics, metrics-aware delivery.
Photographers working with brands, content strategists, small agencies producing campaigns.
